The unique collaboration launches Saturday afternoon at Eastern Bloc record shop with a pop-up shop offering an exclusive pre-release of the new garments. A temporary license has also been secured in Eastern Bloc’s beer garden on Stevenson Square for DJs and a pop-up bar, where you catch the first pour of IFL – Independent Fruity Lager, the one-off beer made to toast the occasion.
In the evening, proceedings move the round corner to Wilson’s Social where there will be an after-party in the basement, including a DJ set by Pomme Frite record label owner Alex Virgo and veejay projections.
Salford-based ShinDigger (est. 2013) and Ancoats-based UN:IK (est. 2014) have similar roots. Both were created by founders in their early 20s, straight out of Manchester University. They share the same heritage with an independent and DIY spirit flowing through everything they do and a raw passion for the products they create.
The new clothing line consists of six new tees, plus a bonus super limited bucket hat with only 30 items in existence! All of the designs are riffs on ShinDigger beers, including the popular Mango Unchained, showcasing colourful graphics on heavyweight streetwear style tees.
The beer, IFL, is a hybrid between an IPA and a lager. Take a clean and crisp lager and then throw into the recipe a load of new world hops – a perfect summer thirst quencher with a little fruity twist!
ShinDigger’s co-founder George comments, “joining forces with such a like-minded business has been a super fun project, and as we share identical culture the process has played out in a really natural way. Hopefully, the concept of two brands so aligned in values, yet operating in different industries, linking up to co-create products is something people will find really interesting.”
ShinDigger x UN:IK Streetwear
Date: Saturday 9th July
Day Party @ Eastern Bloc
3pm-9pm, Free entry
Exclusive pre-release of the garments before they become available online, and first pour of IFL. All garments will be available with a special early bird 20% discount.
After Party @ Wilson’s Social Basement
10pm-2am, £5 entry
Head round the corner for a dance at Wilson’s Social from 10pm. Alex Virgo (DJ, head honcho at Pomme Frite Records and another UN:IK collaborator) will be taking over the decks.