A new men’s clothing store has opened its doors here in the Northern Quarter and it’s not your usual NQ offering. Standout Workout (SOWO)offers fitness fanatics (or those that aspire to be or perhaps just like to dress like they are) stylish and functional training attire, something that the owners noticed was missing from the market.
Opened officially on the 2nd of March, and now backed up by a fully functional e-tail website, SOWO products have quality and durability at the heart of the brand which makes sense for kit designed to be used for the gym, and they are proud to say all of their clothing is sourced and made in the U.K.
The brand is the brainchild of local personal trainers MJ Southward and Paddy White and it was from speaking to their clients that the seed of the idea for SOWO was born as MJ describes; “As a personal trainer my clients and friends often asked where the best place to purchase fashionable gym gear was – which highlighted the gap in the market. Standout Workout is now offering men a chance to look their best while exercise and we are looking forwards to further extending the line of fantastic products.”
“Going to the gym is now about so much more than keeping healthy and staying fit. More men than ever before are exercising to ensure that they look their best, but the attire on offer to them was limited.”
MJ and Paddy have grown up with a strong fitness and health ethic that if you feel and look great, you always get maximum results from your workouts. “We know that feeling and looking great is about maintaining self-respect, discipline, confidence and pride in everything you do. To be the best that you can be at all times.”