The Northern Quarter has always been a hotbed for creative talents, start up businesses and generally people with a passion. The two Mancunian brothers behind the fashion label Dead Legacy fit into all 3 of those categories.
Nick & Danny Costello started Dead Legacy because they saw a gap in the mens’ fashion market for a fresh new brand and they wanted to fill it. They take their inspiration from a variety of different sources – music, cinema and art to name a few, and the many different styles that these medium can take and also draw inspiration from the very place they set up shop (well more showroom!) – the Northern Quarter.
Since they began the team have built up a huge range of t-shirts and have sweatshirts and snapbacks and the brand continues to evolve with better designs and more technical garments and perhaps most significantly they have now introduced a women’s range. What is also important to Nick & Danny is a commitment to paying workers a fair wage and ensuring that there is no child labour involved in producing their garments. This is why Dead Legacy is produced in Portugal rather than cheaper parts of the world.
Hard work and determination has seen them get Dead Legacy stocked in over 200 stores across Europe including House of Fraser in the UK. It seems though that the Swedes have a particular liking for Dead Legacy with 75 stores throughout Sweden selling their gear.
Close to the boys heart is giving back and they are particularly proud to have supported MND Association, LJS Foundation and also Help For Heroes which has seen them collaborate with one of their celebrity fans on an exclusive T-shirt, none other than Tom Hardy!
They have amassed fans from all walks of life and as well as Tom they’ve picked up a lot of celeb fans along the way including Victoria Secret model Caroline Winberg. They does however seem that professional sportsmen can’t seem to get enough Dead Legacy with David de Gea, Phil Jones, Chris Smalling, Manu Tuilagi, Scott Quigg and Ricky Hatton amongst the ever growing fan base.
Check them out and become a fan yourself.
EXCLUSIVE NQManchester DISCOUNT
Head to the Dead Legacy site and enter code NQM15 to get 15% off at checkout!
Part of the NQ Card network